Digital Marketing
- Register By October 14, 2024
- Class Starts January 13, 2025
Learn Digital Marketing
- Search Engine Optimization (SEO): Techniques to improve website visibility and ranking on search engines, including keyword research, on-page and off-page optimization, and link building.
- Content Marketing: Strategies for creating valuable, relevant content to attract and engage your target audience, including blog posts, videos, infographics, and more.
- Social Media Marketing: Best practices for promoting your brand on platforms like Facebook, Instagram, LinkedIn, and Twitter, including content creation, community management, and paid advertising.
- Email Marketing: How to design and implement effective email campaigns, segment audiences, and analyze open and click-through rates to drive engagement and conversions.
Program Details
Unlock the power of digital marketing with our comprehensive online course designed for beginners and intermediate learners. This course covers key concepts and strategies, including SEO, content marketing, social media management, email marketing, and data analytics. Through engaging lessons, real-world case studies, and practical exercises, you’ll gain the skills to craft effective digital campaigns, boost brand visibility, and drive business growth. Whether you’re looking to start a career in digital marketing or enhance your existing knowledge, this course provides the tools and insights needed to thrive in the digital landscape. Join us to transform your marketing approach and achieve measurable results.
Course Curriculum
The program of study for digital marketing is a 120 semester credit hour (sch) program. It includes 105 sch consisting of general education courses (33 sch), 1 free elective (3 sch), the Burroughs Business Core (60 sch), and 3 business electives (9 sch) in addition to the following 15 sch in digital marketing.
The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. This course teaches students to do just that. Prerequisites: None
Email marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, students learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, students know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. Prerequisites: ENG 131 Analysis and Argumentation
“Going Viral” is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach students what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, students will understand what drives viral sharing and learn how to facilitate it. Prerequisites: None
How do you find what you’re looking for on the internet? Chances are you turn to Google or another search engine. Companies use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to make sure you see them first every time you turn to a search engine. By the end of this course students learn how to optimize a website so that it shows up first on a search, and how to build search ads that will drive customers to a given website. Prerequisites: DM 330 Social Media Marketing
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach students how to analyze digital customer behavior data using a range of tools and use that data to test marketing hypotheses and improve customer acquisition. Prerequisites: College Mathematics Requirement; DM 330 Social Media Marketing or DM 331 Email Marketing or DM 430 SEO and SEM
FAQs
- Students interested in careers in digital marketing, social media, or SEO.
- Students who want to work in marketing agencies or corporate marketing departments.
- Students who are interested in pursuing graduate education in marketing or business administration.
- Students who want to develop strong data analytics skills to inform marketing decisions.
While no prior experience in digital marketing is required to start the program, there are a total of five major courses in the program of study, some of which have prerequisites while others do not. Those details are clearly noted in the College’s course catalogue as well as on this webpage.
The courses are delivered online through a mix of video lectures, interactive quizzes, practical assignments, and discussion forums. The program emphasizes practical experience through projects, simulations, and internships. Students work on real-world digital marketing campaigns, gaining valuable experience and building a strong portfolio.
Yes, the course includes optional live Q&A sessions and webinars with instructors. Additionally, students can participate in discussion forums and group projects to interact with fellow learners and get feedback from the course instructors.
Upon completion of certain courses in the program, students can expect to earn certifications from industry leaders like Hubspot and Google. These certifications validate students’ expertise in digital marketing tools and techniques, giving them a competitive edge in the job market.
Start your learning journey today! Enroll now in our online course.
Career Outlook
- High Demand for Digital Skills: The rapid growth of digital platforms and online engagement has led to an increased demand for digital marketing professionals. Companies across various industries are seeking experts to manage their online presence, develop strategies, and analyze data to drive growth.
- Diverse Career Opportunities: Digital marketing offers a wide range of career paths, including roles such as SEO Specialist, Social Media Manager, Content Marketer, PPC Specialist, and Email Marketing Manager. This diversity allows professionals to find a niche that aligns with their skills and interests.
- Continual Learning and Innovation: The digital marketing field is dynamic, with constant advancements in technology and trends. Professionals in this industry must stay updated with the latest tools, algorithms, and best practices, which provides ongoing learning opportunities and career growth.
- Remote Work Flexibility: Many digital marketing roles offer the flexibility to work remotely, thanks to the nature of the work being primarily online. This flexibility can lead to a better work-life balance and access to job opportunities from around the globe.
- Strong Earning Potential: Digital marketing professionals often enjoy competitive salaries, with the potential for higher earnings as they gain experience and take on more specialized or managerial roles. Roles like Digital Marketing Manager, Head of Digital Marketing, or Chief Marketing Officer (CMO) can command substantial compensation packages.
